OpenAI Launches o3-pro, Cuts Price by 80 Percent

OpenAI unveiled o3-pro, its latest reasoning-focused model, positioning it as a more affordable alternative to o3 for Pro and Team subscribers. The upgrade emphasizes improved capabilities across scientific research, code generation, and business analytics, addressing customer demands for deeper, more reliable reasoning. By slashing prices by 80 percent, OpenAI aims to accelerate adoption among mid-market enterprises and developers who previously found premium models cost-prohibitive. Early benchmarks show o3-pro outperforming its predecessor on complex logic tasks and multi-paragraph comprehension tests. OpenAI’s move follows competitive pressure from Anthropic’s Claude 3 and Google’s Gemini, both of which have recently advanced their own reasoning architectures. This aggressive pricing strategy signals a shift toward volume-driven AI offerings, where lower margins may be offset by increased usage and platform stickiness. Analysts predict that o3-pro could become the workhorse model for companies embedding AI into day-to-day workflows, from automated report drafting to real-time data analysis.